Trends For Mobile Computing in 2012

More customers are connecting to and spending money with local businesses through their smartphones.


That's one of the conclusions of industry statistics summarized by Google which was discussed in a recent post on ReadWriteWeb:

"...Google posted five trends to watch in mobile advertising that evolved in 2011 and will continue in the next couple of years…Google notes through its research that:

• 79% of smartphone consumers use their phones to help with shopping, from comparing prices, to finding more product info, to locating a retailer.

• 70% use their smartphones while in a store.

• 77% have contacted a business via mobile, with 61% calling and 59% visiting the local business.

…users are now expecting to engage with local businesses though their mobile devices. Think about it: did you go to a local businesses mobile website this year? Did that business have an app or a website optimized for mobile?..."

The need for local businesses to have a mobile-optimized website is echoed in this article from PRC Technology News:

"...with smartphones and other mobile devices being widely used…and the number of users steadily growing…comes a corresponding growth in mobile internet browsing. Since 2009 mobile browsing has jumped from 0.7% of worldwide browsing activity to 7.1% by August 2011, a 1000% increase…mobile devices have become a staple in everyday living around the world. Now more than ever it’s important that websites be optimized for mobile devices. There is no doubt in my mind that, for a business to survive the future, it will need a mobile website..."

Fox Valley Mobile is happy to explain how easy and inexpensive it is for you to get a mobile-optimized website that will increase revenue for your local business. Call us today at 920-358-0225 or info@foxvalleymobile.com.

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