Smartphones Create Revenue For Your Business

A recent USA Today article talks about how to leverage cell phones to make sales.

"…mobile devices transform the way customers deal with small businesses…a lot of people looking at smartphones…are absolutely addicted to it…Everywhere I went with my nephews - 24-year-old Seth and 32-year-old Aaron - the first thing they did was whip out their smartphones. They checked in on FourSquare, posted on Facebook, tweeted on Twitter…At one restaurant, Seth…got a discount coupon on his phone. At yet another restaurant, Aaron ran his phone over a "QR" - Quick Response – code…pasted in the guest check folder to earn points toward a future meal or dessert…how can you get started with mobile marketing for your small business?..."Claim" your business on sites such as Yelp, Bing, Yahoo Local, Google Places, Foursquare…Give coupons and deals…Build relationships with customers…through social media sites such as Facebook or Twitter. Many people, especially younger consumers, check these on their phones continually. Posting once a day or a few times a week keeps your name in front of them…"

Look around your business at different times during the day. Do you see customers using smartphones for things other than just making calls? If you do, you should consider how to take advantage of that customer behavior to generate more sales for your business.

Two local businesses especially likely to be able to drive more sales through onsite interaction with smartphones are bars and restaurants. Their customers tend to be relaxed, enjoying themselves and not in a big hurry. They have their smartphones out texting friends and checking Facebook.

These customers are already in a buying mood, having come to purchase a meal or beverages. If you make it easy and appealing for them to spend more money on your products, they probably will. And at some point during their stay in your establishment, they might be a bit bored. Maybe while they wait for their food or are leisurely drinking their beer. Think about three key points regarding these customers:

• They have their smartphones out and are using them.
• They are already buying something from you and are likely interested in special deals.
• They might need something to amuse or interest them if they are waiting for service or friends.

If they have a table tent in front of them with a QR code on it, they are very likely to scan it with their smartphone. If the QR code leads them to a special offer or a list of specials, you will almost certainly get more sales than if that QR code was not there.


Fox Valley Mobile quickly and inexpensively creates the QR codes and a mobile-optimized website that will increase revenue for your local business. Call us today at 920-358-0225 or info@foxvalleymobile.com.

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